pham minh thU
p o r t f o l i o
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ABOUT ME!
Dynamic and creative final-year student with a passion for marketing and brand strategy. Skilled in data-driven decision making and content creation. Proven track record of optimizing campaigns and generating measurable growth. Eager to apply academic knowledge and practical experience to help drive measurable business results.
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EDUCATION
University of Economics Ho Chi Minh City (UEH)
Bachelor of International Business | GPA: 3.81/4.00
Expected to graduate in 2026
WORK EXPERIENCE
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Key responsibilities
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Created marketing content across social media platforms.
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Implement SEO-optimized writing on website.
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Served as the admin of a 15,000-follower Facebook fanpage.
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Assisted in executing a mini-game that promoted engagement.
Key achievements
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Wrote 20+ in-depth SEO articles (1,000–1,500 words).
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The mini-game resulted in 5,400+ engagements with a budget of 1 million VND.
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Increased 7000+ fanpage followers.
12/2024 - 3/2025
DIGITAL MARKETING INTERN
CONTENTS ON FANPAGE
MINI-GAME
Budget: ~2 million VND (including prizes and ads cost).
Attracted 1,500+ participants and 5,400+ interactions.
SEO blog articleS
ON WEBSITE
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(Phone charm business project)
Key responsibilities
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Developed and executed content strategy for social media platforms.
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Built a basic e-commerce website and wrote SEO-optimized content.
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Planned & ran paid ads on e-commerce platform Shopee.
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Analyzed ads performance data and proposed optimization strategies.
Key achievements
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Instagram post received 1,000+ organic views and 120+ interactions.
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Shopee ads results: CTR=2,09% and CVR=0,4%.
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Achieved ROI of 185.7% and profit margin of 65%.
3/2025 - 5/2025
E-COMMERCE STUDY PROJECT
CONTENTS ON
INSTAGRAM
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Optimized post visuals to align with Instagram’s display format and mobile UI.
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Grouped every 3 posts into a cohesive theme for visual enhancement.
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Alternated between static graphics and videos to diversify content.
![SOCIAL MEDIA [E-COM]-LILOLOOP.png](https://static.wixstatic.com/media/ca1829_f0a6444cee79419faf7e3b14fb0b6a3a~mv2.png/v1/fill/w_154,h_307,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/SOCIAL%20MEDIA%20%5BE-COM%5D-LILOLOOP.png)
SHOPEE ADS
Executed a video-based advertising campaign with a 130,000 VND budget, achieved CTR of 2.09% and CVR of 0.4%.
WEBSITE
LILOLOOP
Built a website on Wix, integrating both online store and SEO blog section.
(Project to promote International Business program at UEH)
Key responsibilities
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Conducted market research and applied insights to campaign content and platform targeting.
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Managed campaign budget, planned marketing calendar, and oversaw social media strategy.
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Participated in writing and designing content posts for the Facebook page.
Key achievements
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Collected 20+ direct interviews and analyzed 5+ competitors for the market research.
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Overview fanpage results achieved 316 followers, 20,800+ views and 1,100+ interactions totally.
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Facebook ads reached 2,800 users, CTR=0.2% and CVR=7% with a budget of 200,000 VND.
3/2025 - 5/2025
DIGITAL MARKETING STUDY PROJECT
E-COMMERCE STUDY PROJECT
3/2025 - 5/2025
MARKET RESEARCH & MARKETING PLAN
Conducted comprehensive market research, including:
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Environment analysis using PESTEL (macro) and SWOT & Porter’s Five Forces (micro).
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Direct and indirect competitor analysis to identify positioning opportunities.
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Developed customer persona and customer journey map to define touchpoints, pain points and solutions.
Marketing Objective:
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Developed clearly defined S.M.A.R.T. objectives to align campaign goals.
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Set measurable KPIs to track campaign success.
Creative Idea:
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Built the Fanpage branding system including: niche, goals, purposes, logo, color palette and typography.
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Identified 3 main content pillars (news, skills, interaction); planned weekly content calendar with detailed post types and publishing time.
Media & Action Plan:
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Designed a 4-week media plan, including key message planning, platform, and budget.
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Created and managed a content action plan using Google Sheets, including post topics, briefs, deadlines, and task assignments for team members.
CONTENTS & OVERVIEW RESULTS
Key responsibilities:
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Planned and executed Facebook content strategy.
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Managed content calendar, optimized posting time, and analyzed audience insights to improve reach and engagement.
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Track Facebook Insights metrics to refine content direction.
Key results:
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21,997 total views
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4,700 page visits
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1,155 content interactions
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362 new page follows
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2,946 reach
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17 link clicks
EXTRACURRICULAR
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Member OF Volunteer and Student Support DepartmenT
(UEH Union of StudentS)
Key responsibilities:
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Designed 30+ media publications for various university campaigns, including blood donation, Students of 5 Merits Gala, recruiting collaborators program,...
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Co-developed and launched website “nhatroueh.com”, a website for freshmen at UEH.
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Organized 20+ events, including Gala UEH Student of 5 Merits, UEH Youth Festival,...
Key RESULTS:
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Successfully promoted campaigns with 200+ interactions per post on average.
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Supported new students in finding accommodations through website, reaching 4,500+ users in the first month.
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Contributed to the success of major university events, each attracting 1,000+ attendees.
media publicationS
WEBSITE
EVENTS
Content Collaborator | TIKTOK “CHUYEN NHA HOI”
UEH Youth Union
Key responsibilities:
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Participated in brainstorming creative ideas for videos.
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Wrote scripts focusing on relatability, professional and trends.
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Assisting with filming, directing, and acting.
Key RESULTS:
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Produced 10+ videos covering topics such as Union activities, student trends, and campus,...
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The most viral video achieved 329,000+ views and 13,700+ interactions.
TIKTOK VIDEOS
This is the viral video that achieved 329,000+ views and 13,700+ interactions.
SKILLS & ACHIEVEMENTS
Language: English (TOEIC - 835).
Technical Skills:
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Data-driven
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Google/Microsoft Office
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Graphic Design (Canva)
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Website Development (Wix)
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SEO
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Facebook Ads
Soft Skills:
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Teamwork
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Project Management
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Analytical Thinking
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Problem-solving
THANKS FOR WATCHING!
I hope my passion and experience resonate with your company's vision.
I’m always learning, always improving - and excited to bring that mindset to your company.